“Japan has one of the world’s longest standing beauty histories,” Florence Bernardin tells  guests at the MakeUp in NewYork conference, “How J-Beauty recent staging highlights the identities of Asia.”

J-beauty is all about “an easy, simple, natural beauty — “skincare products boosted with efficacy and obvious results.”

In color cosmetics, color-correcting products — makeup that helps “warm up” and “cool down” — are popular in Japan now.

Bernardin is the founder of the agency, Information et Inspiration. She leads a team of Paris-based consultants that specialize in Asian beauty trends and forecasting. The team focuses on cosmetics, and delivers market reports specifically geared to developing product ranges inspired by Asian trends.

“We travel from France to Asia every 3 weeks with a fresh eye to see what’s on the market,” Bernardin says.

Stay tuned to Beauty Packaging’s website for more insights from this conference.